How do I manage a Combined Campaign for my department?

Your Role as Department Coordinator :: How to Run a Key Campaign :: Key Ideas to Get You Started :: Department Communications :: Campaign Logos

How to Run a Campaign

COORDINATOR STEPS TO A SUCCESSFUL CAMPAIGN

Successful Department campaigns have a plan to motivate workers and employees, keep people informed, and have a system to get campaign work done.  The following steps will help Coordinators have a successful campaign.

1) Consult with last year’s Department Coordinator to assist with analysis, problem areas, issues raised, etc.

2) Recruit a diverse team of Volunteers who are committed to the cause – their enthusiasm will be contagious – and use services of the Local Campaign Operating Agency to train your Volunteers

3) Inform management of the award competition and your Department’s role in it and gain their support for group solicitation meetings, incentives, and special events

4) Publicize the campaign – use employee publications, posters, e-mails

5) Kickoff the campaign the week of September 17^th with special department events and activities that will motivate employees to give.

6) Distribute materials to employees, pointing out the advantages of payroll deduction versus check, credit card, and direct bill donations, and that online pledging is easier than ever this year.  Emphasize that no gift is too small.  Advise employees who do not have computer access that they can call the MI HR Service Center.

7) Assure that every employee is personally contacted and offered the opportunity to contribute.  Don’t just put brochures in mailboxes, in-baskets, or place them on employee chairs.

8) Educate your co-workers about the campaign – your Department’s goal, types of agencies funded, etc.  Schedule and promote agency fairs to educate your Department

9) Department Coordinators should send paper payroll deduction pledge forms to the Department of Civil Service weekly throughout the campaign.  Volunteers should send check and direct bill forms to the Campaign Manager/Fiscal Agent for processing.  Employees contributing by credit card should mail their form directly to the Campaign Manager/Fiscal Agent.

Address for Campaign Manager/Fiscal Agent

 Michigan Association of United Ways

1627 Lake Lansing Road, Suite B

Lansing, MI 48912

(517) 371-4360

10) Don’t forget to recognize and thank your Volunteers and each contributor.